3 Tips for getting a Return on your Visibility Investment

The Power of Discomfort

What makes you feel good?  Some would say a sense of comfort makes them feel good.  Others would argue that they’ve learned to feel empowerment in moving through discomfort.  D0 you know you can have BOTH?!  You can!  There is a paradox of the human spirit.  We are meant to continually GROW!! When you become comfortable, your spirit says “Hey!  Let’s go!  There’s MORE!  When your conditioned self hears your spirit say that,  it responds with something like “Woa!  Hold on!  MORE means work.  Work means INVESTMENT.  What if I don’t get a RETURN on my visibility investment?  That makes me UNCOMFORTABLE!”

Long Term Comfort

The truth is that when we don’t invest, we are UNCOMFORTABLE IN THE LONG RUN.  We may trick ourselves into feeling comfortable for the moment or short-term; however, our spirits will not let us down!  They will push us into discomfort eventually.  Our spirits push us into discomfort when we are not aligned with our potential.  We will feel uncomfortable until we step into our potential!  We’ll begin to move through the fears and unknowns; ironically, we’ll get a sense of comfort.  The comfort comes because we are listening to our authentic inner voices.  When you reach your goals, again, you may feel uncomfortable until you take the next step toward the new potential you’ve created for yourself!

Step into your Potential

You’re dancing the Comfort Zone dance!  If you don’t like to dance, you can still learn to GET THE RETURN ON YOUR VISIBILITY INVESTMENT when you shift out and in of the comfort zone.  Public Speaking gives you the opportunity to practice the comfort zone shift.  Whether you’re experienced with public speaking and public visibility and want to take the next step out of your comfort zone or you’re new to public speaking and public visibility, you can create that new potential for yourself and step into it!

Start here to see if you are getting a return on your investment.  Answer the 3 questions below:

  1. Am I investing?  Another way to ask this is “Am I acting on all the ideas I have that are related to becoming more visible in my business?  If the answer is “yes,” then you’re ready to answer question number two.  If not, explore why you’re not yet taking action to become more visible.  Use the tools in the Speak up and Stand out for Visibility and Success Kit.  Be honest with yourself about any fears or conditioned patterns that may be trying to keep you “comfortable” only in the short-term.  List the advantages of investing and disadvantages of not investing.
  2. How am I feeling when I’m investing the time and/or money into becoming more visible?  Explore your emotions.  Are you being judgmental, perfectionistic, or harsh?  Move into observation and support for your spirit instead of judgement.  List all the positives about your investment.  When you feel that return on your investment,
  3. Am I committed to the next step?  If you are not committed, explore what is holding you back.  Embrace the truth that when you invest in reaching your potential, you truly do experience a return on your investment!  Decide to invest in your visibility.  Commit to it.  You will succeed at it.  You will by the nature of acting on your calling to reach the audiences you are meant to reach, get that return on your investment!

Here’s to your public visibility success!



PatriciaJanuary 29th, 2014 at 7:31 pm

Very Interesting Cher. I would need to work on public speaking…I’m not good at that at all

Tina GamesJanuary 29th, 2014 at 9:25 pm

I love the words “invest in your visibility” – and how you’ve connected that to “invest in reaching your potential.” ~ To be successful in business, we have to be visible – and public speaking is a great way to become visible. ~ And you’re right, for many people, public speaking is a “dance in and out of one’s comfort zone.” ~ Thank you for the support you provide in this area! It’s much needed by many. 🙂

~ Tina

Cher GundersonJanuary 29th, 2014 at 10:39 pm

Patricia, there are more blogs here that will help you. You can also download the free Speak up & Stand out for Visibility & Success Kit on the free offers page.

Cher GundersonJanuary 29th, 2014 at 10:42 pm

Tina, yes, visibility through public speaking can open so many doors. It is very healing for many when we find out how others value our unique experience, expertise, and knowledge.

Teena EvertJanuary 30th, 2014 at 9:45 am

Cher – Wonderful I am right there with you investing in my VISIBILITY – I felt like you post was written to me 🙂 Thank you!

Bonnie NussbaumJanuary 30th, 2014 at 1:44 pm

Thanks for the great blog, Cher! Visibility is such a huge issue for many people. You’ve just helped them be more willing to step out of their self-imposed box.

Martha TassinariJanuary 30th, 2014 at 3:41 pm

beautiful and I too love that phrase invest in your visibility! Yes public speaking makes me uncomfortable but this is the year!

Cher GundersonJanuary 30th, 2014 at 4:34 pm

Tina, I’m glad you felt a connection to this information. To your successful visibility!

Cher GundersonJanuary 30th, 2014 at 8:40 pm

Bonnie, you’re welcome. I like the creative wording you used- self-imposed box.

Cher GundersonJanuary 30th, 2014 at 8:48 pm

Bonnie, you’re welcome. I like your creative wording: self-imposed box. “Self-imposed” is key here.

Cher GundersonJanuary 30th, 2014 at 9:11 pm

Martha, I look forward to hearing about your public speaking debuts. Do you already have ideas to create these opportunities?

KerryFebruary 3rd, 2014 at 7:40 pm

This is a great post for me at this time! Thank you for this insight Cher!!!

Cher GundersonFebruary 3rd, 2014 at 9:29 pm

Kerry, I’m glad it fits you for your situation at the current time. You certainly have been “out there” with your visibility being on T.V., doing your workshops, and reaching out to your clients. Keep it up!

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